Pickup Truck Upgrades Are Most Popular According to SEMA Report

Bolt-on supercharger for Chevy Colorado and GMC Canyon
The Edelbrock Colorado showcases pickup upgrades that include a new 50-state emissions-legal Supercharger Kit #1518. This kit gives the factory GM V6 a clean performance look that fits under the stock 2017-2020 Chevy Colorado or GMC Canyon hood with no permanent modifications. Other mods on the Edelbrock Colorado include BellTech suspension, Forgeline wheels and Nitto performance tires. Edelbrock has emissions-legal underhood supercharger systems for most popular late-model pickups including full-size GMC and Chevy Silverado, Fords and Dodge Ram.
Edelbrock Supercharger for Chevy Colorado and GMC Canyon V6
The Edelbrock Supercharger System shown here on the Colorado boosts output into the V8 range with a dyno-tested 345 horsepower and 306 ft/lbs of torque to the rear wheels.

One of the newest Edelbrock performance kits to hit the market is the Supercharger Kit #1518 for the 2017-2020 Chevy Colorado and GMC Canyon V6 pickup trucks.  Edelbrock has also recently developed some serious horsepower upgrades for the Ford 150, Chevy Silverado and Dodge Ram full-size trucks which supports a recent news report that says pickup upgrades are holding steadily as the most popular sector for upgrades. The following is a September 26, 2019 market report from SEMA (Specialty Equipment Market Association) News:

Pickup truck upgrades lead the aftermarket upgrade sector
With the right mods, a late-model pickup can function as a reliable daily-driven truck with the power of a high-performance car. Upgrades on this 2019 Ford F-150 pickup by Evolution Performance include an Edelbrock Stage 1 Supercharger Kit along with long-tube headers (with cat-delete), 3.25-inch pulley and a custom tune by Lund Racing. Output at the crank is 850 horsepower (about 680 to the wheels) running on 93-octane pump gas.

From SEMA eNews Volume 22, Number 39
Pickup upgrades are the largest sector of the specialty-equipment industry, accounting for 27% of total retail dollars, followed by mid-range cars and SUVs (including the Jeep Wrangler). This aligns with the composition of vehicles on the road. However, the industry is large, offers a wide array of different products, and customer interests vary. As such, sales for all vehicle types contribute to the overall market.

Pickup truck performance modifications
Pickup truck upgrades account for 27% of retail dollars according to a report from SEMA. Mid-size cars and SUVs including Jeep Wrangler are second and third.

The specialty-equipment industry continues to grow at a fast pace. Last year, American consumers spent $44.6 billion on specialty aftermarket parts. SEMA projects that the market will continue to grow through the end of 2019 and bring retail sales close to a new high of nearly $46 billion.